In this episode, we chat with Scott Stratten of UnMarketing, who shares insightful and entertaining stories about fan engagement and personalized experiences. As a huge music and sports fan, Scott explains the importance of treating fans as fellow human beings and recounts touching interactions he's had with famous musicians. He also offers valuable insights for businesses on building relationships with customers, including the need for authenticity and empowering employees to be themselves. Along the way, we get a glimpse into Scott's personal fandoms and how they fuel his passion for his work. It's a fun and informative conversation that will inspire you to focus on building real connections with your customers.

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In this Episode (Time Stamps):

0:31 - Introducing Scott Stratten

4:29 - Breaking down the fandom of the music industry

6:10 - When the world of music meets technology

11:45 - Breaking down the binary experience of fandom

16:20 - Embracing your fans

19:40 - The vulnerability of fandom

21:25 - OG Twitter interactions and how it’s changed today

29:50 - Fandom is not a project: it's a process 

32:50 - The exhaustion of measuring affinity

34:13 - Why brands should empower their employees to be authentic

45:20 - The ONE secret to building brand loyalty

47:38 - What Scott is a fan of right now

48:47 - Scott’s favorite piece of fanwear

Where to find Scott

• YouTube: https://www.youtube.com/user/stratola


• LinkedIn: ⁠https://www.linkedin.com/in/unmarketing/


• Twitter: https://twitter.com/unmarketing


• Instagram: ⁠https://www.instagram.com/unmarketing/

Want to know more about Lauren? Here are 3 ways to support the show: 

• Hire Lauren to speak for your company or event. Go to www.LaurenTeague.com to learn how.


• Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on www.YouTube.com/@LaurenTTeague   


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